What is a coach?

A coach is a trained professional who has the skills to help individuals, executives and organizations create positive changes, see new possibilities, and help their clients define the steps to be taken to achieve both their short and long-term goals (CCF Training Manual 2015).

What is coaching?

Coaching is a relationship where the Coach and Client co-create a plan to get the Client from where they are to where they want to be. It is not advice, therapy or counselling. It is based on the idea that the Client has the answers and it’s the Coaches job to bring them out, as well as, provide accountability which is the foundation that creates results.

What is wellness coaching?

Wellness coaching is the application of the principles and processes of professional life coaching to the goals of lifestyle improvement for higher levels of wellness (Michael Arloski).

What is the difference between coaching and therapy or counselling?

The major difference is that coaching is primarily future based and therapy and counselling explore the past to understand present behaviours.

Is coaching appropriate for me?

Coaching is for those who want to make positive changes and are ready to commit to making them happen.

Do I need a coach?

Nobody needs a coach but a coach can help if you have struggled in the past, want to accomplish your goal(s) faster or would like more support.

What can a coach help me with?

A coach can help you with almost any goal you have, such as: weight loss, work-life balance, time management, relationship issues, personal development, career growth, etc.

My focus is primarily on helping people incorporate sustainable healthy habits into their lives to improve their overall health and wellbeing (i.e. fitness, nutrition, sleep and stress management) and personal development based on my studies in cegep and university, as well as my experience working in ER. However, my coach certification (with the Certified Coaches Federation/CanFitPro) trained me as a general coach practitioner.

What happens during life coaching sessions?

The coach will use various assessments and interviewing techniques to draw out your goals, habits, motivation and potential roadblocks to help you create an action plan to accomplish your goal(s).

How does coaching work?

First, we’ll set up a Strategy Session, which is a 60 minute consultation to assess goals, co-create an action plan with next steps and decide whether to continue the coaching relationship. If it’s a HELL Yeah (see blog) on both ends, then we’ll proceed to one of the available coaching packages based on the commitment (time, energy, budget) that suits you.

How many sessions will I need?

It really depends on the goal and how much time and energy you can commit to working on it. We have various packages available. Meetings generally take place weekly or biweekly and are in increments of 30 or 60 minutes. A three-month commitment is recommended as coaching is a process and it takes time to create results.

Where do sessions take place?

Sessions can be done on zoom or face-to-face. In-person sessions can be either in a casual setting, such as a park or coffee shop or at a private office in downtown Montreal. The private office is subject to availability and will incur an extra fee.

How much does coaching cost?

Prices are the same as for any professional service. It is an investment in yourself. They start as low as $55/session.

What are your qualifications?

See About section for more information.

Expectations for the: 


  • Take action.
  • Monitor progress.
  • Show up to sessions on time.
  • Be prepared to discuss your goals, progress, roadblocks, etc.
  • Give 24hrs notice to reschedule a session.
  • Bring your notebook.


  • Provide a safe environment.
  • Keep information confidential.
  • Listen attentively.
  • Ask permission to make suggestions.
  • Ask probing questions.
  • Respond to emails within 48 hours.

What are the benefits of coaching?

  • Clarity – Knowing your why is your most important motivator and the easiest way to get you through the rough patches.
  • Accountability – People are much more likely to do something when they need to report back to someone about it.
  • Support – Not everyone has a supportive environment to make positive changes but it’s helpful for the most effective results.
  • Motivation – Sometimes you just need a little push to get you back on track.

What types of people have coaches?

Nowadays, many people have coaches. It’s become a pretty mainstream thing. Athletes have coaches to reach their highest potential, why can’t everyone else do the same to reach theirs?

Do you accept guest posts for your blog?

Yes, I am currently accepting guest posts related to health, wellness and personal development. Please send requests to crawfordcoaching@hotmail.com.

Are you available as a speaker?

Yes, I have appeared on several panels about wellness since 2020. Please inquire at crawfordcoaching@hotmail.com.

Do you have affiliate links on your site?

As of January 2019, I am a brand ambassador for JustStrong, a UK based active women’s lifestyle brand. To join the movement, you can save 10% by clicking here.

(To keep things transparent, I will receive a commission from your purchase). If you’re curious to know why I became a brand ambassador for the company, click here.

Any post that contains an affiliate link(s) will have a disclaimer at the beginning of the post to keep things transparent for visitors.

Are your services covered by insurance?

Not at this time but it is something I will be looking into.

Do you provide meal plans?

No. Meal plans are often difficult for people to adhere to, for one, because no one likes being told what to do. We work together to improve healthy eating habits based on your goals but do not provide specific meal plans.

If you have questions that have not been answered here,

please Contact me and I will get back to you asap. Cheers!

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