What is a coach?

A coach is a trained professional who has the skills to help individuals, executives and organizations create positive changes, see new possibilities, and help their clients define the steps to be taken to achieve both their short and long-term goals (CCF Training Manual 2015).

What is coaching?

Coaching is a relationship where the Coach and Client co-create a plan to get the Client from where they are to where they want to be. It is not advice, therapy or counselling. It is based on the idea that the Client has the answers and it’s the Coaches job to bring them out, as well as, accountability which is the foundation that creates results.

What is the difference between coaching and therapy or counselling?

The major difference is that coaching is primarily future based and therapy and counselling explore the past to understand present behaviours.

Is coaching appropriate for me?

Coaching is for those who want to make positive changes and are ready to commit to making them happen.

Do I need a coach?

Nobody needs a coach but a coach can help if you have struggled in the past, want to accomplish your goal(s) faster or would like more support.

What can a coach help me with?

A coach can help you with almost any goal you have, such as: weight loss, work-life balance, time management, relationship issues, personal development, career growth, etc.

My focus is primarily on helping people incorporate sustainable healthy habits into their lives to improve their energy, confidence and resilience (i.e. fitness, nutrition, wellness) and personal development, however, my coach certification (with the Certified Coaches Federation) trained me as a general Life Coach.

What happens during life coaching sessions?

The coach will use various assessments and interviewing techniques to draw out your goals, habits, motivation and potential roadblocks to help you create an action plan to accomplish your goal(s).

How does coaching work?

First, we’ll set up a Strategy Session to assess your goals and make sure we’re a good fit to work together. Provided it’s a hell yeah (see Blog) decision on both ends, we’ll clarify your goals further and create an action plan to accomplish them based on the commitment (time, energy, budget) that suits you.

How many sessions will I need?

It really depends on the goal and how much time and energy you can commit to working on it. We have various packages that range from meeting once to three times a month for 50mins sessions. A three-month commitment is required as coaching is a process. After the initial commitment, it can continue on a month-to-month basis to be determined by the client.

Where do sessions take place?

Sessions can be done by phone, skype or face-to-face. In-person sessions can be either in a casual setting, such as a park or coffee shop or at a private office downtown. The private office is subject to availability and will incur an extra fee.

How much does coaching cost?

Prices are the same as for any professional service. It is an investment in yourself. They start as low as $50/month. For a full list of packages and prices, see Services.

What are your qualifications?

See About section for more information.

Expectations for the: 


  • Take action.
  • Monitor progress.
  • Show up to sessions on time.
  • Minimum 3-month commitment.
  • Give 24hrs notice to reschedule a session.
  • Bring your notebook.


  • Provide a safe environment.
  • Keep information confidential.
  • Listen attentively.
  • Ask permission to make suggestions.
  • Ask probing questions.
  • Respond to emails within 48 hours.

What are the benefits of coaching?

  • Clarity – Knowing your why is your most important motivator and the easiest way to get you through the rough patches.
  • Accountability – People are much more likely to do something when they need to report back to someone about it.
  • Support – Not everyone has a supportive environment to provide change but it’s helpful for the most effective results.
  • Motivation – Sometimes you just need a little push to get you back on track.

What types of people have coaches?

Nowadays, many people have coaches. It’s become a pretty mainstream thing. Athletes have coaches to reach their highest potential, why can’t everyone else do the same to reach theirs?

Do you accept guest posts for your blog?

Yes, I am currently accepting guest posts related to health, wellness and personal development. Please send submissions to crawfordcoaching@hotmail.com.

Are you available as a speaker?

Not currently but something I may pursue in the future.

Do you have affiliate links on your site?

As of January 2019, I am a brand ambassador for JustStrong, a UK based active women’s lifestyle brand. To join the movement, you can save 10% by clicking here.

(To keep things transparent, I will receive a commission from your purchase). If you’re curious to know why I became a brand ambassador for the company, click here.

Are you covered by insurance?

Not at this time but it is something I will be looking into.

If you have questions that have not been answered here,

please Contact me and I will get back to you asap. Cheers!